App World
Version 2.0 Won’t Fix All of BlackBerry App World’s Problems
Word has been spilling out all over the Web today about the impending release of BlackBerry’s App World 2.0, bringing carrier billing, QR codes and easier search, to name a few new features.
Sure, these things will ultimately improve the App World experience, but will it really help the platform?
BlackBerry App World is RIM’s attempt to provide a one-stop-shop for BlackBerry apps. Although, with so many other options available to users, the App World’s many shortcomings have caused more seasoned BlackBerry users who know better to get their wares from other sources.
The modern smartphone market is a world of app stores. It’s a win/win for manufacturers and developers alike, in that a dev’s app gets the exposure it needs to succeed, while the manufacturer gets a piece of the action.
The problem RIM has in trying to tap into this genius idea made popular by the iPhone and continued by Android is that, for so long, it has allowed any Joe Blow to host his BlackBerry applications on his own site for easy over-the-air download. This is proving to be quite counterproductive to an attempt at keeping up with the times.
While there are some great additions supposedly coming with App World 2.0, the aforementioned dilemma and a few others will still be a problem for RIM in its quest to remain relevant.
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